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I am a person of value - inherent worth - and I acknowledge that others have the same value. I intentionally demonstrate my value of others in my daily interactions by making their lives better in some way because they crossed my path.


I believe in being authentic and truthful in representing myself and my business.


I walk with integrity with everyone and in everything I do, including words, deeds, financial dealings, conduct, personal relationships, and business relationships, on how I represent myself and work with the materials I am authorized to use, ensuring I am always in compliance.


I am committed to excellence in everything I do.


I am accountable for my promises and actions and to Maxwell Leadership’s Code of Ethics: learning, living, and leading the Laws of Leadership.


Leaders are responsible, and I am a leader. I take credit for my success and my failure. I will act quickly to address issues. More importantly, I will learn from my mistakes and use the lessons learned. I take responsibility for everything I do as an individual knowing full well that it always impacts others.


I treat others as I would like to be treated as the basis of every interaction, but the goal is always to put the other person's interests ahead of my own. So, as I get to know others, I can start to treat them as they would like to be treated based on their personality, preferences, and expectations.


I am intentional about continuing to grow and develop myself and passionate about facilitating the growth and development of others. The only true failure we face is not learning from what we experience.

Progress Over Perfection

I believe that moving forward and making progress is more important than achieving perfection. Human beings are flawed and imperfect, and we need to give grace to ourselves and others.

Strengths over weaknesses

I believe that by honing my strengths and finding ways to intentionally use them in my daily life, I can be all that I was created to be. This is for anyone willing to understand themselves and be intentional. I also believe that we can have happier, healthier lives if we shift our focus to honing strengths rather than fixing weaknesses.

Business ethics

​I will ensure that before a coaching engagement, my coaching client (and sponsor, if applicable) understands the premise of coaching, confidentiality protocol, and limitations, financial and other terms of the coaching agreement. I will provide a written agreement outlining the roles and expectations of all parties involved before commencing the coaching engagement. I will uphold client confidentiality, including compliance with any laws regarding personal data and communication.  I will not disclose client names, situations, or information without the client's express consent.  I will disclose and manage conflicts of interest with transparency and professionalism. I will abide by the coaching agreement concerning the right of all parties to terminate the coaching relationship at any point during the coaching process. I will clearly communicate and uphold the boundaries of coaching to focus on the present and future goals in the context of a healthy, functioning client emotional state. I will suggest or refer clients to licensed mental health professionals who may need help working through past issues, traumas, or mental illnesses. I will avoid romantic involvement with clients or sponsors and maintain appropriate boundaries.  I will engage in ongoing personal and professional development with an earnest commitment to personal excellence. I will honestly and accurately communicate professional experience, education, training, and any relevant qualifications.

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